It doesn't take long to browse expert advice on LinkedIn and are available across the seven-minute rule: “Always make sure you speak in this time slot at the beginning of the meeting, otherwise you risk losing the room.”
Now Formula 1 will test its own version of this theory when it hosts F175 next month, its first-ever season-opening event at London's O2 Arena.
All 10 teams can be in attendance, and every may have seven minutes to make a reputation for itself by displaying its automobile livery ahead of pre-season testing and the primary race of the yr – the Australian Grand Prix on March 16 – and every team may have a unique idea of find out how to do it. , find out how to best stand out within the evening.
This isn't a automobile launch – some teams have opted to still host their very own, separate event – but more about what each contender will appear to be when it comes to colours, sponsors and other aesthetic designs, while also aiming to bring fans together during a celebratory yr.
Teams that stage their more traditional solo starts ahead of the F175 (Williams, for instance, announced they’ll accomplish that on February 14) have been told that their official racing colours must remain secret until the O2 event.
The running order can be reversed to last season's constructors' general classification, meaning the evening will begin with Sauber taking the stage and culminate with the new-look McLaren showing off.
F1 75 live
Photo: Liberty Media
Teams can use these seven minutes in any way they need, whether it’s video content displayed on an enormous screen that may dominate one end of the sector – which sold out in lower than 45 minutes when tickets went on sale in November – or interviewing drivers, team principals or other related personnel.
Whatever the team has planned, its production should be pre-approved by F1 before tonight.
The event will even include musical performances between various premieres, and the emcee will supervise the course of the event. Special guests can be hosted at VIP tables, and seating can be available within the stands surrounding the event.
The event has been planned to assist F1 kick off its seventy fifth anniversary in style and magnificence like never before.
It is believed that this yr was conducive to convincing teams to this concept, considering that 2025 is the last season by which the present regulations can be in force.
As such, there can be minimal performance changes in comparison with 2026, when the brand new rules will bring with them the possibility to showcase the team's interpretation of the brand new guidelines in as unique and vibrant a way as possible – indeed, Motorsport.com understands that some teams have already began planning their individual premieres for next yr.
Lando Norris, McLaren MCL38, Oscar Piastri, McLaren MCL38, Max Verstappen, Red Bull Racing RB20, Carlos Sainz, Ferrari SF-24, remainder of the sphere in turn one
Photo: Sam Bagnall / Motorsport Images
Group interviews were used to handle remaining shortcomings. Some teams were concerned that a system by which one team follows one other wouldn’t be suitable for partners who is perhaps introduced to a rival's brand moments later.
However, all teams at the moment are fully backed and Ferrari, which was uncertain when the F175 was first announced, now sees a probability to capitalize on an attention grabbing start as recent signing Lewis Hamilton is unveiled.
In fact, it’s believed that organizers are confident that each one 20 drivers can be present, despite the fact that world champion Max Verstappen initially joked that “I hope I'll be sick this week” and Lando Norris also responded tongue-in-cheek, saying: he joked that he could plan a vacation together with his 2024 title rival Verstappen as a substitute.
The presence of all drivers is especially vital not just for the organizers, but additionally for the teams that may use this evening to host sponsors.
But that is F1, all 10 teams can be attempting to outdo one another. Seven minutes is an extended time in motor racing, and being probably the most memorable presentation can be seen as the beginning of 2025.
The event, which is anticipated to last around two hours, has been welcomed by a minimum of considered one of the teams further down the table, as teams with smaller budgets can participate in a large inaugural event funded by the series moderately than their very own funds. coffers – providing a rare opportunity to push the boat out.
In this text
Mark Mann-Bryans
Formula 1
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