Following last Friday's announcement of a multi-year media rights extension between NBC Sports and IMSA, either side have now confirmed five events that might be broadcast on the NBC Network in 2025.
Coverage will begin with the 24 Hours of Daytona on January 25-26, 2025, followed by a two-hour and 40-minute race at Laguna Seca on May 11.
To align with the network window, the Six Hours of The Glen date has been modified to June 22, a move from one weekend sooner than the unique 2025 IMSA schedule announcement revealed in March.
The Battle of the Clays on the Indianapolis Motor Speedway continues in coverage with a September twenty first date set and the conclusion of Petit Le Mans at Road Atlanta on October eleventh.
As announced last week, starting in 2025, NBC's total programming will increase to 17 hours, a rise of just about 50 percent over 2024 and former seasons.
#7 Team Penske Motorsport Porsche 963: Dane Cameron, Felipe Nasr
Photo: Richard Dole / Motorsports images
NBC Sports' IMSA viewership has increased 37% over the past five years because it acquired media rights ahead of the 2019 season.
The 2023 IMSA season was NBC Sports' most-watched season thus far (since 2019), driving a 13% year-over-year increase in viewership for coverage on NBC and USA Network. Additionally, this 12 months's IMSA coverage on Peacock saw a rise in total streaming minutes of roughly 60% in comparison with last 12 months.
“As we expected, the response from fans and the industry to the announcement of our extended partnership with NBC Sports was overwhelmingly positive,” said IMSA President John Doonan.
“The addition of more hours on the NBC network has been particularly well received, and we’re pleased to follow this news by confirming which races our fans will give you the chance to search out on NBC in 2025.
“We are grateful to NBC Sports for these expanded opportunities, and to our colleagues at Watkins Glen International for the date flexibility that allowed us to adjust this television window to a week earlier than we originally announced.”
In addition to race coverage, the NBC network can even broadcast hour-long season previews and weekend programs preparing for the championship.
The exact dates for these programs, in addition to the times at which NBC Sports will cover next 12 months's IMSA SportsAutomotive Championship schedule – which also includes coverage on Peacock and USA Network – might be announced at a later date.
